Ted Rubin is one of the most engaging and extravagant Representatives of the 'Social Attitude'. In my Podcast Interview on neuwaerts.fm he talked about his Observations ("People trying to take Social and make it into the other Form of Marketing.") and his Conslusions. "The Problem is, we have become a Society that has an Expectation of immediate Results. And Digital has done that to us, cause we get instant Results on our Search Campaings, Banner Click-Throughs and the whole digital Marketing. But many Marketers are making the Mistake of Thinking that Social works that Way too." Therefore being impatient, Shareholder driven and simply lazy are some of the Reasons why we as Marketers often miss the best Chances in Social Media Communication.
In my Interview at the Lobby of the Grant Hyatt in San Diego Ted Rubin elaborates on great Perspectives for the Social in Social Media.
What's in it for you?
Special Guest: Ted Rubin
'Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics (EyesLipsFace.com) as the Chief Marketing Officer between 2008 and 2010, and the one built for OpenSky where Ted, was the Chief Social Marketing Officer.
On May 1st, 2011 Ted announced leaving OpenSky and accepting the position of Chief Social Marketing Officer at Collective Bias (whose Advisory Board he joined in January), a company he has worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart.
Effective September 1st, 2013 Ted is a Free Agent and Open to Opportunities.
Ted is on the Advisory Boards of Blue Calypso, Crowdsourcing Week, EvenVoice, Expressible, OpenSky, SheSpeaks, and Zuberance. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.'
Ted Rubin was one of the most prominent Speakers on the Social Media Marketing World 2014 Conference in San Diego. He joined the Keynote Panel on Day 2 of (from left): Jay Baer, Ted Rubin, Nichole Kelly and Jeffrey Rohrs.
Return on Relationship (Book)
'ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th. 2014'
Podcast of the Week:
084: Stop Marketing, Start Engaging: How to Get Social Media to Really Work
Credits of the Week
I am really grateful having had the Opportunity to come to San Diego and take Part in the Social Media Marketing World 2014. This wouldn't have been possible without the Support of my great Team at neuwaerts - the greatest Agency within the Nothern Hemisphere! And my Partners Jörn and Markus! Thanx Guys - I appreciate. And now it's my Time to deliver awesome Insights. I will :).
And finally, there was this Thing about #smmw14socks ...